We are aware of those books and developments. Looking back, it was maybe not a smart idea to use Management 3.0 as a brand name. But it is as it is. We talked about renaming the brand but that will be a huge loss of marketing effort. There are many books, blog posts, etc. that refer to Management 3.0. That would all be lost when we would rename the brand. Additionally, we would need to build up our social media presence from the ground.
It is not about increasing the number. 3.0 is really the contradiction of 1.0 and 2.0 is in the middle. It is just to make the difference clear.